the good afternoon choirs

This fun local community choir is bursting with energy, but its online presence needing boosting. They needed a new way to attract new members without relying on old methods such as word of mouth.

We produced a set of strategic videos: a heartfelt promo film and a testimonial from one of their longstanding members. Each had a job. The promo captured emotion and the testimonial showed evidence of what it's like on the inside.

Once the videos went live, there was an increase in enquiries, and it has given the leadership group some confidence that growing their digital presence through strategic video is the right way to go. The same approach applies to any business. With the right strategy behind it, video becomes a growth tool and not simply content for the sake of having one.