We hear you (why)

The video for We Hear You’s WHYinwork service became a central tool for how the charity talks to employers about supporting staff affected by cancer and life‑threatening conditions . From our perspective, the main success was turning a complex mix of counselling, training, consultancy and clinical supervision into a clear, emotionally compelling narrative that HR teams and business leaders can understand in just a few minutes . By combining interview‑led storytelling with carefully chosen supporting footage, the film now does the heavy lifting in initial conversations, saving the team time and giving them a professional, consistent way to introduce WHYinwork.

Another key benefit was the way the video strengthened trust and credibility for the service. The sensitive subject matter demanded a careful and informed approach to filming and editing, which helped We Hear You feel confident sharing the film widely with partners and prospects. The finished piece is used in outreach, presentations and follow‑up emails, helping the charity open doors to new employer relationships and explain the impact of their specialist support far more effectively than text alone.